Baywalk Marketing - Valley Greek Festival Marketing Campaign

Northridge, California

Baywalk creates, communicates, and delivers value for small business and non-profit clients. Our principal Dean Tripodes, MBA — teaches graduate and undergraduate marketing at the University of Phoenix's southern California campuses.

• Creating ads (see below) for direct email and social media promotion
• Art Director and Copywriter Dean Tripodes
• Creating street banner art (hanging from city street lamp posts)
• Creating vendor banner art (hanging from various festival booths)
• Creating and managing the festival website
• Co-managing the Facebook and Twitter accounts
• On-site photography
• See other Greek Festival marketing campaigns.

Theme: Dignitaries honoring the community for hosting a great festival. Our co-branding is displayed with our banners hanging on the back of the main stage.

Theme: Thank you for visiting the festival! A great selfie with the dancers is a perfect event conclusion Facebook post for the festival fan page.

Theme: Last day - come now! Promoted on the final day of the festival in the afternoon.

Theme: Final day people collage ad.

Theme: Second day people collage ad.

Theme: We love animals - but for the safety and enjoyment of all guests, please no pets allowed.

Theme: While you're at the festival, check out our ballroom. You can rent it for your events!

Theme: First day kick-off promo showing dancers in a leaping pose.

Theme: Be ready for Greek dancing tomorrow!

Theme: Delicious baklava encourages you to attend the festival.

Theme: People collage ad. Intended for Facebook and Twitter, inviting people to comment on their favorite Greek food.

Theme: Box collage ad.

Theme: Street banners featuring sunshine and palm trees. It was drizzling rain the Friday before.

Theme: Delicious loukoumathes encourages you to attend the festival.

Theme: Happy chefs make delicious souvlakia encourages you to attend the festival.

Theme: Delicious lamb encourages you to attend the festival.

Theme: Delicious Greek olives in pure olive oil encourages you to attend the festival.

Theme: Festival flyer and banner.