Baywalk Marketing - SJC Greek Festival Marketing Campaign
San Juan Capistrano, California

Baywalk creates, communicates, and delivers value for small business and non-profit clients. Our principal Dean Tripodes, MBA — teaches graduate and undergraduate marketing at the University of Phoenix's southern California campuses.

Marketing campaign included:
  • Creating ads (see below) for direct email and social media promotion
  • Art Director and Copywriter for advertisement Dean Tripodes
  • Art Director for website and Local DISH Magazine advertisement Michael Gallanes
  • Creating and managing the festival website — sjcgreekfest.org
  • Co-managing the Facebook and Twitter accounts
  • On-site photography
  • Articles arranged by a third-party (not Baywalk Marketing)
  • See other Greek Festival marketing campaigns.

Theme: Top Ten reasons why the San Juan Capistrano Greek Festival will be awesome!

Media Mix: Hollywood Greeks e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram.


Theme: Aphrodite says try the delicious lamb at the San Juan Capistrano Greek Festival!

Media Mix: Hollywood Greeks e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram.


Theme: Takis, Alekos, Dimitris with Aphrodite and Athena at the San Juan Capistrano Greek Festival!

Media Mix: Hollywood Greeks e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram.


Theme: The San Juan Capistrano Greek Festival is very METROLINKable!

Media Mix: Hellenic Festival e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram.


Theme: Palm trees and sun make us happy at the San Juan Capistrano Greek Festival!

Media Mix: SJC Greek Fest e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram.


Theme: We can't wait for all the fun at the San Juan Capistrano Greek Festival in South Orange County, California!

Media Mix: SJC Greek Fest e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram.


Theme: Be ready for Greek music and dancing at the San Juan Capistrano Greek Festival!

Media Mix: Facebook fan page, Twitter, LinkedIn, and Instagram.


Theme: The sports bar is ready for you at the San Juan Capistrano Greek Festival!

Media Mix: Facebook fan page, Twitter, LinkedIn, and Instagram.


[Baywalk Marketing promotion]

Theme: Think about lamb chops and souvlakia at the San Juan Capistrano Greek Festival in South Orange County, California!

Media Mix: Hollywood Greeks e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram.


Printed Ad: Advertisement for the Local DISH Magazine — thelocaldishmagazine.com


Theme: Collage ad with photos from the festival! Don't miss the last day!


Theme: The biggest lamb chops are at the San Juan Capistrano Greek Festival!


Theme: The biggest lamb chops are at the San Juan Capistrano Greek Festival!


Theme: We are breaking plates to kick off the SJC Greek Festival!


Theme: Take Metrolink to the SJC Greek Festival!


Theme: Calling all volunteers, the festival needs your help!


Theme: Collage ad with photos from the festival!


Theme: Top-ten list why the SJC Greek Festival will be fun!


Article: The Capistrano Dispatch article on September 15, 2014 — thecapistranodispatch.com/...


Article: The Local DISH Magazine article in 2014 — thelocaldishmagazine.com/...


Theme: Niko was looking for something different to do today. He attended the first SJC Greek Festival!


[Bullet] Podcast on kuci.org

Theme: Promoting the podcast by KUCI radio host Kimberlee Martin interviewing the SJC Greek Festival committee.


Theme: Fun "Breaking News" countdown banner ads Baywalk Marketing uses for various promotions, reminding visitors that the SJC Greek Festival is coming soon!