Baywalk creates, communicates, and delivers value for small business and non-profit clients.
Our principal Dean Tripodes, MBA — teaches graduate and undergraduate marketing at the University of Phoenix's southern California campuses.
Theme: Northridge, California Open House by realtor Ted Rellos
Media Mix: Hollywood Greeks e-mail list, Facebook fan page, Twitter, and LinkedIn.
Theme: Alhambra, California Open House by realtor Michael Carvaines
Media Mix: Baywalk Marketing e-mail list, Facebook fan page, Twitter, and LinkedIn.
Theme: Upland, California Open House by realtor Michael Carvaines
Media Mix: Baywalk Marketing e-mail list, Facebook fan page, Twitter, and LinkedIn.
Theme: Upland, California Open House by realtor Michael Carvaines
Media Mix: Baywalk Marketing e-mail list, Facebook fan page, Twitter, and LinkedIn.
Theme: SoCal Creative Space Wanted
Media Mix: Baywalk Marketing e-mail list, Facebook fan page, Twitter, and LinkedIn.
Theme: Arcadia, California Open House by realtor Michael Carvaines
Media Mix: Baywalk Marketing e-mail list, Facebook fan page, Twitter, and LinkedIn.
Theme: Exclusive anonymous sale of a Pasadena fast food restaurant including the land.
Media Mix: Baywalk Marketing and Hellenic Festival e-mail lists. Baywalk Marketing Facebook fan page, Twitter, and Tumblr blog. Banner ad accompanied other promotions to the Baywalk Marketing and Hellenic Festival e-mail lists. The larger ad with the collage of "fast food restuarant" related words had a dedicated sponsored post email to the Baywalk Marketing list.
Segments: Greek American restaurant owners motivated to expand or help launch their children in the same business, veteran fast food restaurant employees who wish to run their own established business, job switchers seeking a traditionally stable business of fast food. Geographic target of southern California residents within a 40 mile radius of Pasadena, California.
Description: The rare opportunity of both land and business being for sale in a desirable southern California city is the main message in this advertisement. If the advertiser does not receive sufficient interest with this anonymous campaign, then it should be followed up in 30 days with specific location information, photos, and optionally a YouTube video.
Results: Eight (8) unique prospect phone calls requesting more information and the property address.
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