Marketing campaign included:
Theme: 50 Days to 50 bands at SoCal's Favorite Greek Street OC! Media Mix: Hellenic Festival e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram. Extra: The direct email subject line — "50 Days to 50 bands including Synthesi!" Theme: Concert poster ad - Ad copy: Made in Greece, Perfected in the OC !! Theme: Final day people collage ad. Theme: Second day people collage ad. Theme: First day people collage ad. Theme: 2014 Concert poster ad - Ad copy: Made in Greece, Perfected in the OC !! Includes 2014 participating bands. Theme: Countdown ads leading up to the event. Theme: At the conclusion of the event, promoting event media online. Leads to positive post-purchase attitudes towards the event. |