Baywalk Marketing - Valley Greek Festival Marketing Campaign
Northridge, California

Baywalk creates, communicates, and delivers value for small business and non-profit clients. Our principal Dean Tripodes, MBA — teaches graduate and undergraduate marketing at the University of Phoenix's southern California campuses.

Marketing campaign included:
  • Creating ads (see below) for direct email and social media promotion
  • Art Director and Copywriter Dean Tripodes
  • Creating street banner art (hanging from city street lamp posts)
  • Creating vendor banner art (hanging from various festival booths)
  • Creating and managing the festival website
  • Co-managing the Facebook and Twitter accounts
  • On-site photography
  • See other Greek Festival marketing campaigns.

[Baywalk Marketing promotion]

Theme: Dignitaries honoring the community for hosting a great festival. Our co-branding is displayed with our banners hanging on the back of the main stage.


[Baywalk Marketing promotion]

Theme: Thank you for visiting the festival! A great selfie with the dancers is a perfect event conclusion Facebook post for the festival fan page.


[Baywalk Marketing promotion]

Theme: Last day - come now! Promoted on the final day of the festival in the afternoon.


[Baywalk Marketing promotion]

Theme: Final day people collage ad.


[Baywalk Marketing promotion]

Theme: Second day people collage ad.


[Baywalk Marketing promotion]

Theme: We love animals - but for the safety and enjoyment of all guests, please no pets allowed.


[Baywalk Marketing promotion]

Theme: While you're at the festival, check out our ballroom. You can rent it for your events!


[Baywalk Marketing promotion]

Theme: First day kick-off promo showing dancers in a leaping pose.


[Baywalk Marketing promotion]

Theme: Be ready for Greek dancing tomorrow!


[Baywalk Marketing promotion]

Theme: Delicious baklava encourages you to attend the festival.


[Baywalk Marketing promotion]

Theme: People collage ad. Intended for Facebook and Twitter, inviting people to comment on their favorite Greek food.


[Baywalk Marketing promotion]

Theme: Box collage ad.


[Baywalk Marketing promotion]

Theme: Street banners featuring sunshine and palm trees. It was drizzling rain the Friday before.


[Baywalk Marketing promotion]

Theme: Delicious loukoumathes encourages you to attend the festival.


[Baywalk Marketing promotion]

Theme: Happy chefs make delicious souvlakia encourages you to attend the festival.


[Baywalk Marketing promotion]

Theme: Delicious lamb encourages you to attend the festival.


[Baywalk Marketing promotion]

Theme: Delicious Greek olives in pure olive oil encourages you to attend the festival.


[Baywalk Marketing promotion]
[Baywalk Marketing promotion]

Theme: Festival flyer and banner.