Baywalk Marketing - Temecula Greek Festival Marketing Campaign
Temecula, California

Baywalk creates, communicates, and delivers value for small business and non-profit clients. Our principal Dean Tripodes, MBA — teaches graduate and undergraduate marketing at the University of Phoenix's southern California campuses.

Marketing campaign included:
  • Creating ads (see below) for direct email and social media promotion
  • Art Director and Copywriter Dean Tripodes
  • Co-managing the Facebook account
  • On-site photography
  • See other Greek Festival marketing campaigns.

Theme: People collage ad.

Theme: Checkerboard collage ad.

Theme: Three-ad collage - tying in the festival flyer, the "Zeus Wraps are Yia Yia Mary's favorite" ad, and the ad for featured vendor Genesis Art gallery.

Recurring characters: Yia Yia Mary, the voice of Greek grandmotherly wisdom. Yia Yia Mary is a Greek American brand mascot.

Theme: Yia Yia Mary endorses Temecula's very own creation - Zeus Wraps.

Recurring characters: Yia Yia Mary, the voice of Greek grandmotherly wisdom. Yia Yia Mary is a Greek American brand mascot.

Theme: Genesis Art gallery featuring artist Fr. Michael Courey will be at the Temecula Greek Festival!