Marketing campaign included:
Theme: Sunday is the fun day in Santa Barbara at the Santa Barbara Greek Festival! Media Mix: Hollywood Greeks e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram. Theme: Throwback Thursday - so much fun every year! #TBT Media Mix: Santa Barbara Greek Festival e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram. Theme: So much entertainment in Santa Barbara at the Santa Barbara Greek Festival! Media Mix: Hellenic Festival e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram. Theme: Tie-in to festival website. Theme: Delicious Greek food encourages you to attend the festival. Theme: Meet you at the festival! Theme: Delicious gyro encourages you to attend the festival. Theme: Meet you at the festival! |