Baywalk Marketing - Greek Street OC Festival Marketing Campaign
Orange, California

Baywalk creates, communicates, and delivers value for small business and non-profit clients. Our principal Dean Tripodes, MBA — teaches graduate and undergraduate marketing at the University of Phoenix's southern California campuses.

Marketing campaign included:
  • Creating ads (see below) for direct email and social media promotion
  • Art Director and Copywriter for advertisement Dean Tripodes
  • Art Director for website Michael Gallanes
  • Creating and managing the festival website — greekstreetoc.com
  • On-site photography
  • See other Greek Festival marketing campaigns.

Theme: 50 Days to 50 bands at SoCal's Favorite Greek Street OC!

Media Mix: Hellenic Festival e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram.

Extra: The direct email subject line — "50 Days to 50 bands including Synthesi!"

Theme: Concert poster ad - Ad copy: Made in Greece, Perfected in the OC !!

Theme: Final day people collage ad.

Theme: Second day people collage ad.

Theme: First day people collage ad.

Theme: 2014 Concert poster ad - Ad copy: Made in Greece, Perfected in the OC !! Includes 2014 participating bands.

Theme: Countdown ads leading up to the event.

Theme: At the conclusion of the event, promoting event media online. Leads to positive post-purchase attitudes towards the event.